Well, at its core, link building is essentially the online version of old-fashioned networking. Don’t believe me? ), “How to” / “What is” queries (e.g. This isn’t good, because we don’t want to contact the same sites multiple times. QUOTE: “There are lots of ways to work on getting links that are fine, and useful for both the site and the rest of the web.To say all link building is bad would be wrong.” John Mueller, Google 2020. If the link got removed from the linking page, it probably happened for a reason. Almost every good link building tactic revolves around outreach. Madness. Have you ever come across a piece of mediocre content, checked it out in Ahrefs’ Site Explorer, and been blown away by the amount of links it had? Research the competition (i.e. Check if they have any content on their website related to your niche (e.g. Most people focus on building ONLY the highest quality links. Now, let’s get to the tactics. It has 216 backlinks from 25 referring domains. A few common examples of community link building tactics: Provide a scholarship. You need only ONE link building strategy: Create something “link-worthy.” I know that sounds like the same advice you’ve heard a million times, but it’s true. Natural link building is exactly what the name suggests i.e. You can use a similar trick with sites like Quora. Gather a list of influencers/experts in your niche, Tell the influencers about the live post (, They respond to your email and engage with the content, They have written a piece of content related to the topic of your roundup on their site, It is a fast way to build linkable content as it comes directly from influencer/ expert in your industry, You can get links through attribution (experts use transcription with their video). It looks like we’re down by 180 links. Find a relevant broken link on a website; Create something similar to the broken resource; Ask anyone linking to the dead resource to instead link to your working resource. Here are some of the links we’ve built to Ahrefs using these tactics: Link to Ahrefs’ Content Explorer from a DR 77 site. Read our full guide to finding and pursuing unlinked mentions to learn about five other ways to find such opportunities. Google’s regular Penguin updates are one such example. Will some work tactics better for some sites than others? to the replicated content on your website), Gather a BIG list of resource/links pages in your industry (using Google advanced search operators), Find all broken links on those pages in bulk (using, Find the broken links with the most inbound links (using, Recreate the content (or create something similar) on your website, Reach out to all the sites linking to the broken link, The content you pitch has to be topically, The content you pitch needs to have been published, Target how-to guides (i.e. It's not a surprise getting an email or two from webmasters who wants to exchange links with you. So why not look at the backlinks to other similar ecommerce stores and find replicable links? We don’t do it for links at all—we simply like to get our blog posts in front of as many people as possible. “how to screenshot on a Mac”, “what is yeast”, etc.). Google doesn’t like PBNs. This is a good thing, on the whole. You’d then need to check the links to this page by pasting it into Ahrefs’ Site Explorer and checking the Backlinks report. The most common link building strategies that survive and are widely used by marketers and website owners currently include – broken link building, roundup posts, and the skyscraping technique. If you have… Should the journalist choose to use you as a source, they’ll link back to you in their article. Actively participate in forums and comment on their post, Email them and let them know how much you love a particular post they have written, Build a list of keywords/topics that are likely to get cited a lot, Create a piece of content around that topic/keyword (and, hopefully, rank for it! Shows estimated monthly search traffic to this article according to Ahrefs data. Now let’s imagine for a moment that you have a superior, 5000-word beast of a guide to the paleo diet on your site. Answer: Because they probably don’t know that a better piece of content exists. People who’ve mentioned your target keyword in their articles; People who’ve linked to similar articles on the topic. Instead, I’m going to show you a hack for finding high-priority unlinked mentions in seconds. find similar websites and/or pages in your niche with a bunch of links), Link type >> Dofollow (only interested in the links that pass authority), Platform >> Blogs (more likely to update existing content), Replicate the content (that used to exist at that link) on your website, Reach out to the person/website linking to the broken resource and suggest that they change the broken link to the working link (i.e. Identify relevant threads that get lots of traffic using Site Explorer. Do all links cost that much? So I recommend setting aside some time to reverse engineer your competition. Present at a tradeshow, conference, or meet up. As for people who’ve linked to similar articles on a topic, this is easy to do too. When done well, you can greatly improve your site’s organic traffic, thereby boosting online sales or increasing the amount of discovery calls you’re able to book. Every industry has its own set of link building opportunities. Ask yourself: why would someone link to that 200-word guide over yours? Site Explorer > enter your domain > Backlinks > Lost > look for instances of “link removed”. There are no shortcuts. You’re a sniper. Linkable assets are pieces of content that deserve links: tools, calculators, in-depth and informative blog posts, tutorials, infographics, etc. Check out this rather pointless, 200-word guide to the paleo diet, for example: 309 backlinks from 63 referring domains. Guest blogging is one of the oldest link building tactics in the book. Write a top notch answer on the threads with lots of traffic. Let us know in the comments. This process can lead to more links, as a percentage of people who view your content will inevitably link to it. That means reaching out and telling people in your niche about content that is likely to be useful to them—big blog posts, tools, infographics, etc. By building contextual links to your high-quality tier 1 guest posts, you’ll please the site’s in which you posted those posts, as you’ll not be th… because it’s better! Furthermore, doing so results in the exposure of your content to a broader audience. Not all link building tactics are outreach-based. I was working 20 hours a day trying to growth hack all these well-known White hat link building techniques. Common link building strategies include content marketing, building useful tools, email outreach, broken link building and public relations. Plenty of search traffic (note: the ones near the top of the list in Site Explorer have the most search traffic). Well, you can use the same method everyone else uses, which is to find sites actively appealing for guest bloggers using Google search operators. Look for links that might make sense to steal. But, in this article, I want to introduce you to some unusual link building techniques. They will usually reinstate the page (and your link) should they learn about such an issue. However, reclaiming lost links is often much easier than building new ones from scratch. 5. Link building is a term for how marketers and SEO professionals acquire links to their content. Links can get removed for other reasons. If they’re still allowing new answers, get involved in the conversation. We often hear that link building should be a cornerstone of our SEO efforts. You can do this using the Best by links report in Ahrefs’ Site Explorer. Remember that Content Explorer searches almost ONE BILLION web pages for mentions of any word or phrase. But what about links that are lost because the linking page no longer exists? Ideally, a page/ post with some type of search traffic potential. This might be from their website, a niche forum, a comment on another blog, a discussion board, or elsewhere. But here’s the critical thing: You don’t necessarily need any “content” at all. If you, for example, are a planner guru or the nation’s funniest mom blogger, it’s way easier to get a link to your website than if you just started out. However, leaving comments on relevant and popular blog posts will help get your content in front of more people. Check them out. https://www.youtube.com/watch?v=c_yVJVo1U5k. Maintain high-quality standards – i.e. Here’s a syndicated version of our recent local SEO guide on another site: Read our full guide to content syndication to learn precisely how to do this. As for old-school black hat SEO techniques, we highly recommend abandoning them. This resulted in some additional links, like so: No, but such links are still worth having, especially as repurposing content like this is often quite easy to do. I target personal sites for broken links. 34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic; How to Do a Competitive Content Marketing Analysis . Comb through the Wikipedia page that ranks for your keyword to see if there is any missing information that you’ve touched on or answered in a blog post. Scrape the websites of everyone who left a blog comment in the last 30 days. Of course not. For some businesses, the product … PBN owners work hard to fool Google into thinking that these are legitimate sites that just so happened to link to the same site. Tactic = the actual means used to gain an objective. Not quite as good as yours (note: you should also make a note of the reason—e.g. But content repurposing isn’t the only way to get some quick and easy links. Not at all. Manual outreach. We don’t know the full algorithm that … Check out some of the results and see if they allow blog comments. Giving you the "You scratch my back, I scratch yours" kind of a deal? ), Find contact information and pitch your content, Fitness intitle:”resources” inurl:”resources”, Health intitle:”useful links” inurl:”links”, Find “how-to” articles related to the issue your tool solves (e.g. There are no two ways about it. You link to yourself from that article. This is exactly what the smart folks at Neomam did with the interactive “13 reasons why your brain craves infographics” piece that I showed you earlier. And, our full guide to finding and pursuing unlinked mentions, Learn more about the ins and outs of link reclamation in our full guide, our full guide to finding and replicating competitors backlinks, we reached out to 630 blogs and asked them to sell us a link. Link Building: How to Get Powerful Backlinks: Resource pages are just one of many places that I get backlinks from. How do you find good blog posts on which to comment? 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